Deep-rooted in Nature,
Ciel d'Azur, for Sure, it's Pure!
Our Aloe vera is grown in accordance with Organic Agricultural standards that guarantee the following:
– A high level of nutritional components such as vitamins, antioxidants, unsaturated fatty acids and polysaccharides.
– Monitoring of heavy metals, mycotoxins, pesticides residues, glycoalkaloids and water quality (nitrates, etc.).
– Greater water retention capacity, making crops more resistant to drought.
– Samples taken from the fields to verify the absence of any products prohibited by the specifications.
This helps to protect the plant, which will take several years to reach maturity.
– Only mature leaves are harvested, and these are carefully removed from the circular rosette that they form.
– A clean cut is made at the base of the leaf to allow the sap to run and the leaf to heal quickly.
– Only 2 or 3 leaves are taken from each plant at each harvest.
The raw material, the pulp, is produced by manually ‘filleting’ the leaf harvested from the producers’ fields close to the extraction room, thus protecting the rich polysaccharides — the natural components of aloe vera that give it its properties — which it contains.
We grow this organically-farmed aloe in our ecological research greenhouse in Mane en Provence.
The proximity of the greenhouse to our production building means we can process the material directly, preserving all its active ingredients.
The juice is obtained by cold pressing the whole leaves.
Aloe Arborescens is a succulent plant that can grow up to 3 metres high and spread over 2 metres.
Compared to Aloe vera, its leaves are thin and bright green.
The edges are wavy and thorny. Its flowers are bright red.
Aloe Arborescens has a high vitamin, trace element, antioxidant, enzyme and polysaccharide (particularly acemannan) content, up to 67 times more concentrated than Aloe vera*, giving it exceptional moisturising and antioxidant properties.
Pur’Aloé works in conjunction with farmers in accordance with the fair trade charter for the supply of the certified organic raw material. Certifying body performs regular checks on the ground to ensure that the relevant requirements are being adhered to.
Why choose Fair Trade?
– Opportunity for producers who are penalised by the conventional trading system
– Transparency of business relations
– Independence for small-scale producers through continuity of trade relations
– Promotion of fair trade by raising awareness among customers of the injustices involved
– Payment of a fair price determined based on dialogue (we also pay a bonus that is not required in this context)
– Gender equality: valuing women’s work and women’s presence in governing roles
– Working conditions: a healthy and safe environment
– Child labour: compliance with the United Nations Convention on the Rights of the Child
– Environment: adoption of responsible production methods
– Trade relations must take social, economic and environmental well-being into account.